The Players
Bram Moreinis, Principal has been making websites and managing IT projects since 1994 as a school teacher, curriculum developer, and manager of information systems. His educational background includes master’s degrees in teaching and educational administration, plus courses in computer and system science. He is a member of the Adobe Education Leaders program and Sustainable Hudson Valley.
Bram founded Beyond the Box Web Design (Game Face's precursor) with a handful of high school students called "Tech Scouts" as a proof-of-concept for "in-sourcing" teen labor. Game Face has adult staff, but employs Tech Scouts as interns and subcontractors. Tech scouts also provide training services to clients.
Margaret Ryon, Graphic Designer used to lead Harte-Hanks Interactive's creative department in Lake Katrine, which is pretty high on the food chain, but pharmaceutical marketing got old, so she packed up her BFA diploma from Pratt, her master's in communications diploma from NYIT, and quit the graphic design world and opened a café in Rosendale. Ulster County is an amazing place --- who would expect a café owner to also be the world-renowned illustrator of "Tumors of the Endocrine Pancreas"?
Now Margaret's back as a full-time graphic designer, and this time, it's personal! Visit her design gallery for some examples of her current work, which also includes our very own Game Face Web Design logo.
Paul Solomon, Themer offers an unusually keen eye and diverse background to the Game Face team. With experience in top management positions in retailing and manufacturing; a fine arts education, and an extensive knowledge of website development, Paul brings a sixth sense to the art of anticipating the needs of both website visitors and owners.
Whether through Game Face's new redesign analysis service or as an extra pair of eyes from the next cubicle, Paul provides spot-on quick evaluations and fine-detail examinations of the visuals, messages, navigation and overall integrity of every new Game Face site.
Frank Carey, Coder returned from driving Humvees in Iraq to climb cliffs in the Shawangunks and code Drupal modules. He escaped without PTSD, but thrives living life on the edge, whether navigating a 600-foot drop-off, raising a 3 year old, or hot-wiring a MySQL interface.
Frank cut his Drupal teeth creating the SUNY/New Paltz Student Association singlehandedly, but appreciates being part of a high-performance team at Game Face and leading the nascent New Paltz Drupal Users Group. He is completing a degree in Biology and Computer Science in his spare time.
Laura Covello, Copy Writer has written web and marketing copy for clients including Columbia University, The Enneagram Institute, the Laban-Bartenieff Institute of Movement Studies, and Bare Furniture. Author of short stories and screenplays, Laura brings a creative flair to punchy copy, including much of what you read on this site. Though based in the Hudson Valley now, Laura has worked for several advertising agencies and law firms in New York City. She roots for the Baltimore Orioles.
Brian Cafferty, Marketing Consultant is a life-long resident of Ulster County with over 20 years' experience in the marketing, advertising and sales industry, and deep civic involvement in environmental advocacy, historic preservation and music and arts promotion. Brian is a also regional history buff who believes that the first step in making a lasting connection to any community is to know its history.
When not providing strategic marketing advice for Game Face and select clients, Brian is drawing upon his background in building and development, and four years as a town councilman, to support his new career as a real estate buyers' broker.
Susan Spiegel, Branding Consultant helps clients "put their game face on" by developing and clarifying their brand vision. Susan co-created BrandVisioning at the crossroads of her two streams of expertise: hypnotherapy and advertising. As a Certified Hypnotist with over 12 years investigating the root causes of behavior, Susan works directly on human motivations, team building, and consumer behavior through hypnosis focus groups.
In 20 years in advertising and marketing, Susan created and directed campaigns that sprang from her deep understanding of what consumers want. Her work for clients like Proctor and Gamble, 3M and General Mills earned #1 positions for brands like Folgers Coffee, Jif Peanut Butter, Downy Fabric Softener, and Post-Its. When you hear "The Best Part of Waking up is Folger's in Your Cup," think Susan.
Adam Atlas, ex-Tech Scout started coding when he was five years old (by teaching himself BASIC for the Apple IIGS). He has been a Tech Scout for almost ten years, providing web design, programming, and other computer services. On his own time, he works on various open source software projects when he isn't composing music, reading philosophy, and saving the world.
Adam's current coding choice is Python, but he's also very familiar with PHP, JavaScript, and Objective-C. Pervading all his interests is a passion for simplicity, true elegance, and harmonious interplay of form and function. He currently attends Hampshire College.
Benjamin Kudria, ex-Tech Scout, was born in Moscow in 1988, and started his own company as a high school senior, inspired by his experience as a Tech Scout to follow his entrepreneurial muse. His company, Blue Box Technical Solutions, partnered with IBM to help cure cancer worldwide through grid computing. Meanwhile, he co-founded Beyond the Box Web Design, providing Linux hosting and PHP coding for clients.
While completing his freshman year as an honors computer science student at Stony Brook University, Ben grew adroit with Drupal and Ruby, and now strives to master Rails and FreeBSD to build a rock-solid foundation as a managed hosting provider for Game Face accounts and other clients. Ben has contributed custom code for WKZE.com, HudsonRiverGolf.com, CoverageInk.com, and LoomisCreek.com, to name a few. In between all Ben's projects, he still finds time to play hide-and-seek with his ferret, Nancy. [Blog].