Glossary of Terms

Landing page: a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines.

Liquid Layouts: A liquid design is one, like, where the design moves to flow content into the whole screen, or a portion of the screen, no matter what the size of the browser window.

CSS: In computing, Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL. The CSS specifications are maintained by the World Wide Web Consortium (W3C).

Sticky: Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website. Webmasters use this method to build up a community of returning visitors to a website.

Domain Names: A name that identifies a computer or computers on the internet. These names appear as a component of a Web site's URL, e.g. . This type of domain name is also called a hostname.

URL: is a shortcut to a resource on your computer or on the Web.

Blog: A blog (a new word created from "web log") is a website where entries are written in chronological order and displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Template: a pre-developed page layout or design used to create new pages (paper or electronic) from the same design, pattern, or style.

Image Optimization: creating and sizing images appropriately so that they load quickly on the web.

Keywords: the terms and words you use in your website and wish to optimize for.

Search Position: the position that a website appears in the search result pages.