Marketing Golf:

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Marketing Golf: Fits Websites to a Tee

It's a scene from a movie: the big deal is done on the golf course. Nine holes and a handshake.

Think of marketing as your front nine. You evaluate each hole in advance; you play one stroke at a time; you select your next club based on where the ball landed last time. You constantly adjust. (And, of course, you keep your game face on.)

Marketing_golfcourse.jpg

Nine Holes to Marketing Success

Although we're in the web design game, we know our position on the green. Successful websites are built on a solid marketing foundation. Shall we walk the course? 

Hole 1: Form Your Business Plan

  • Identify your strengths --- differentiate yourself.
  • What do you want to accomplish? What do you do that's most in demand?
  • Know the numbers (profit margins, costs) and have a marketing budget.

Hole 2: Do Market Research

  • Demographics --- whom are you marketing to, and what do they need?
  • Psychographics --- what can you assume about your clients interests and tastes?

Hole 3: Create a Brand Identity

  • What's your "elevator speech" --- your promise to new clients?
  • Coordinate your identity system: logo, letterhead, business cards, etc.

Hole 4: Form a Marketing Plan

  • How are you going to get your message across?  Through what channels (radio, print, web), and in what order?
  • How will you square what you spend on marketing with what you make on sales? (Would you spend $5,000 to make $150,000?)

Hole 5:  Build your Web Site (At last!)

  • Plan your design, structure, functions and content
  • Design, build, test and launch
  • Track and update

Hole 6: Advertise and Monitor Results

  • Put your plan in place: Reach your markets
  • Know the cost/value per reached person
  • Track the return-on-investment

Hole 7: Sell Your Products or Services

  • Align marketing (what to do) with sales (how to do it)
  • Both online and offline, get attention, give attention, and close deals.

Hole 8: Track Leads vs. Sales

  • Which media worked the best?
  • Which offer?
  • Which "call to action"?

Hole 9: Adjust Marketing Tactics

  • Search Engine Optimization (SEO) and marketing
  • Tweaking website design and content

"A goal without a plan is just a wish."

 -- Antoine de Saint-Exupery

When you're ready for a website, let Game Face Web Design help you --- wherever you are in your golf game. If you don't have a logo or a marketing message, we'll send you to good people or work with your team.

Give us an hour --- it's a "gimme"!